Goodmorning Privacy Policy
Effective Date: 1 August 2025
Last Updated: 1 August 2025
1. Overview
Goodmorning Expeditions BV ("Goodmorning", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Services.
2. Data Controller Information
Goodmorning Expeditions BV
Van Eeghenstraat 110 B
1071 GM Amsterdam
Netherlands
Email: info@goodmorning.me
Phone: +43 67 66 317555
3. Information We Collect
Personal Information
When you create an account or use our Services, we may collect:
Account Information: Name, email address, username
Device Information: Device ID, model, operating system, app version
Subscription Details: Plan type, payment status (not payment methods)
Usage Data
We automatically collect information about your interactions with the app:
Which mindfulness practices you use
Frequency and duration of sessions
Progress and completion rates
Feature preferences and settings
Analytics Data
We use Firebase Analytics to collect app usage statistics including:
User ID (pseudonymized for tracking progress)
Exercise completion events and duration
Screen views and navigation patterns
App interactions (button taps, feature usage)
Device information (model, OS version)
Crash reports and performance data
Note: Analytics is enabled by default but you can opt-out in the app's Settings at any time.
Health & Wellness Information
If you voluntarily provide it, we may collect:
Self-reported stress levels
Wellness goals and preferences
Mood tracking data
Practice feedback
This information is treated with extra care and is never sold or shared for marketing purposes.
Payment Information
All payments are processed securely through:
Apple App Store (iOS users)
Google Play Store (Android users)
We do not store or have access to your credit card details or payment method information.
4. How We Use Your Data
We use the collected information for the following purposes:
Service Delivery
Provide, maintain, and improve the app experience
Personalize content and recommendations
Track your progress and achievements
Sync your data across devices
Communication
Send service-related notifications
Respond to your inquiries and support requests
Send optional wellness tips and updates (with consent)
Improvement & Analytics
Understand usage patterns and user preferences
Identify and fix technical issues
Develop new features and content
Conduct research and analysis
Legal & Safety
Comply with legal obligations
Enforce our Terms of Service
Protect against fraud and abuse
Ensure user safety
5. Legal Basis for Processing (EEA, UK & Switzerland)
We process your personal data under the following legal bases:
Consent: For marketing communications and optional data collection
Contract Performance: To provide the Services you've requested
Legitimate Interests: For analytics, security, and service improvement
Legal Obligations: When required by law or court order
Vital Interests: In rare cases involving health or safety
6. Data Sharing & Disclosure
We do not sell, rent, or trade your personal data. We may share your information only in these circumstances:
Service Providers
We work with trusted third parties who assist us in operating our Services:
Google Firebase (Analytics, Cloud Services) - Privacy Policy
Hosting Providers (Secure cloud infrastructure)
Customer Support Tools (Help desk services)
All service providers are contractually obligated to protect your data and use it only for specified purposes.
Legal Requirements
We may disclose your information if required to:
Comply with a legal obligation
Protect and defend our rights or property
Prevent or investigate possible wrongdoing
Protect the safety of users or the public
Protect against legal liability
Business Transfers
If we're involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your personal information becomes subject to a different privacy policy.
7. Data Storage & Security
Location & Retention
Your data is stored in secure, GDPR-compliant data centers within the European Union
Personal data is retained as long as your account is active
Analytics data is retained for 14 months by Firebase Analytics
You can request deletion at any time (see Your Rights below)
Security Measures
We implement appropriate technical and organizational measures including:
Encryption of data in transit and at rest
Regular security audits and vulnerability assessments
Strict access controls and authentication
Regular backups and disaster recovery procedures
Employee training on data protection
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
8. Your Rights
For All Users
You have the right to:
Access your personal data
Update incorrect or incomplete data
Delete your account and associated data
Opt-out of analytics and marketing communications
Additional Rights for EEA, UK & Swiss Residents
Under GDPR, you also have the right to:
Data Portability: Receive your data in a structured, commonly used format
Object: Object to processing based on legitimate interests
Restrict: Request restriction of processing in certain circumstances
Withdraw Consent: Where processing is based on consent
Lodge a Complaint: With your local data protection authority
Exercising Your Rights
To exercise any of these rights:
Email: privacy@goodmorning.me or info@goodmorning.me
In-app: Use the data management options in Settings
Response time: Within 30 days of your request
9. Children's Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at privacy@goodmorning.me.
10. International Data Transfers
If you access our Services from outside the European Union, your information may be transferred to and processed in the Netherlands. By using our Services, you consent to this transfer, which will be done in compliance with applicable data protection laws.
11. Cookies & Tracking Technologies
Mobile App
Our mobile app does not use cookies but may use similar technologies like:
Device identifiers for analytics
Local storage for app preferences
Session tokens for authentication
Website
Our website uses essential cookies for functionality and optional analytics cookies (with consent).
12. Third-Party Links
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Posting the new Privacy Policy in the app
Updating the "Last Updated" date
Sending an email notification (for significant changes)
Your continued use of our Services after changes constitutes acceptance of the updated policy.
14. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or our data practices:
Data Protection Contact
Goodmorning Expeditions BV
Van Eeghenstraat 110 B
1071 GM Amsterdam
Netherlands
Email: info@goodmorning.me
Phone: +43 67 66 317555
Website: www.goodmorning.me
15. Supervisory Authority
If you're not satisfied with our response, you have the right to lodge a complaint with your local data protection authority:
For Netherlands residents:
Autoriteit Persoonsgegevens
Website: www.autoriteitpersoonsgegevens.nl
For other EU/EEA residents:
Contact your national data protection authority
© 2025 Goodmorning Expeditions BV. All Rights Reserved.